The TIG Blog

Strike While the Leads Are Hot!

31 January, 2020 by admin

When you are shopping for a service or product, chances are you have done at least a small amount of research and know what you are looking for. If you are shopping for a service online, you may send inquiries to several companies looking for a quote or more information. If one business responds within minutes, and another takes a week, which one do you think you will end up buying from?

More and more businesses are turning to the internet to generate sales leads. However, once you ha......

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Filed Under: Content, Creative Design

Effective Email Strategies for 2020

10 January, 2020 by admin

Digital marketing takes many forms over the years, from web advertisements and branding to social channels. While often forgotten about, the use of email should continue to be a top priority because it has maintained relevance above all other tools. As mentioned before in our blog The Importance of Email Marketing, emails provide a direct line of communication from your practice or business and the audience. ......

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Filed Under: Content, Creative Design

Embody Your Brand

04 December, 2019 by admin

Branding is a crucial component of any business’ marketing strategy. Your brand should reflect your company’s values and communicate a personable voice. Some may assume that creating an attractive logo or a modern website gives their brand a strong enough presence. However, the most memorable businesses have devoted plenty of time developing and revamping their brand, as needed, to resonate with an ever-changing public. Much like a relationship between two individuals, your business has t......

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Filed Under: Content, Creative Design

Blogging and Web Copy Strategies

12 November, 2019 by admin

Due to the widespread accessibility of technology, particularly in the digital world, content today is a combination of entertainment, advertising, and educational resources. Quality web copy and blog content are essential to engage your customers and needs to be relevant and encourage the correct consumer behavior. But what would a strong content strategy involve?

Consistency

Consistency is key to building your audience and ......

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Filed Under: Content, Creative Design

SEO Ethics: White and Black Hat Tactics

06 September, 2019 by admin

When browsing the internet, users often go on popular search engines to answer their queries. These websites scour the web for the most appropriate resources that will deliver a superior user experience. Search engine optimization (SEO) is the calculated process of improving the quality of a website as a whole to attract valuable organic traffic. While all search engines use different criteria to determine which sites ......

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Filed Under: Content, Creative Design

The Importance of Email Marketing

23 July, 2019 by admin

Maximizing your reach is crucial for developing relationships with new clients and encouraging existing patients to return to your practice. Email marketing is one of the best tactics for reaching potential patients because it is a direct line of communication. Rather than relying on social media platforms or advertisements to make it to the consumers’ eyes, email puts your message right in their personal inbox. Using an email management system gives you the cha......

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Filed Under: Content, Creative Design

What Is a Cool Event?

10 July, 2019 by admin

happy doctor circle

Advancements in aesthetic technology have made it possible for patients to achieve the appearance they desire without invasive surgery. Taking the cosmetic world by storm, Allergan has revolutionized the industry and delivered superior nonsurgical body contouring results with C......

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Filed Under: Content, Creative Design

How Web Design Can Influence Your Customers

22 May, 2018 by admin

How Good Web Design Influences Your Customers



“Good design is obvious. Great design is transparent.” – Joe Sparano

Web Design is not just about aesthetics, it encompasses a range of elements set up in a way that bring your visitors on a journey the moment they enter your site. If your website is designed properly, it will build trust with your visitors and influence them to take your preferred course of action. Nowadays, we have access to a plethora of re......

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Filed Under: Content, Creative Design

7 Ways to Increase your Customer Retention

17 May, 2018 by admin

Increase Customer Retention with these 7 Easy Steps



Keeping a loyal customer is more beneficial in the long run and can help build a strong relationship between you and your customer. So many companies are focused on achieving new conversions that they don’t focus on customer retention.

When a customer first makes their purchase, they feel a variety of ways - They can be excited to have something new - Regretting the amount they’ve spent - Nervous about t......

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Filed Under: Content, Creative Design

4 UX Best Practices for Your Site

26 April, 2018 by admin

Learn How you can Improve your Site's User Experience with these 4 UX Best Practices

Creating a positive user experience is more than just creating visually attractive designs and elements, it encompasses the entire user’s journey. From the moment they enter your site to the moment they leave, you want to ensure the user has a smooth and engaging user experience. From responsive design, to efficient loading times, to intuitive and balanced features – your website should be designed......

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Filed Under: Content, Creative Design

Staying ahead of Marketing with Artificial Intelligence (AI)

24 April, 2018 by admin

Staying Ahead of Marketing with AI

AI has become an irreplaceable technology that people “don’t know how they ever lived without it.” According to Wired, companies like Yahoo!, the AP, and Fox are all using AI programs to write news stories, financial summaries, and sports reports. Further, apps like Spotify, Pandora, and Netflix, though simple compared to others, make recommendations based on your interests and previous engagement. In this blog post, I will share some predictio......

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Filed Under: Content, Creative Design

How Artificial Intelligence is Impacting Digital Marketing

15 February, 2018 by admin

AI In Marketing

Every day that your team postpones using advanced AI-powered solutions on your own content marketing, you're losing the competitive edge. In the last few decades, artificial intelligence has paved its way deeper into advertising, helping brands to enhance each step of the customer journey. Our conversation resulted in these four methods to leverage AI to beat your own content advertising competition. If you're ......

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Filed Under: Content, Creative Design

Why Local SEO

07 February, 2018 by admin

How many people do local searches?

Did you know that 63% of searches made by customers are created with a keyword specifically looking for someone local? It is no wonder the that Google is favoring these types of queries; making local SEO marketing even more important than it ever has been.

According to Googles research on consumers local search behavior, consumers who are searching locally are the ones who take quick action. ......

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Filed Under: Content, Creative Design

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