The TIG Blog

23 July, 2019

The Importance of Email Marketing

Maximizing your reach is crucial for developing relationships with new clients and encouraging existing patients to return to your practice. Email marketing is one of the best tactics for reaching potential patients because it is a direct line of communication. Rather than relying on social media platforms or advertisements to make it to the consumers’ eyes, email puts your message right in their personal inbox. Using an email management system gives you the chance to optimize your digital marketing campaign and monitor the success of your efforts.?

Know Your Audience

Understanding what your target demographic needs and how to relate to them without flooding their inbox with robotic messages can make all the difference in the world. Your email campaign doesn’t have to be dry and generic. In fact, it benefits you more to have fun with your strategy! You can incorporate a range of elements that interest your audiences, such as product/service updates, promotional offers, and informative newsletters.?

Tailor Your Messages

Customer satisfaction is highly dependent on how individualized your marketing efforts are. It takes time to get to know your audience, but it is worth every minute because it demonstrates the value of your practice. One way to give potential patients on your email list the familiar interaction they desire is with tailored messages. Establishing trust with potential and existing patients paves the way for lasting customer loyalty.

Take Time With the Design

Creating your emails with a visually appealing layout and personalized content can make your messages stand out among the rest. Some of the top tips for devising eye-catching emails are:
  • Choose a crisp design with a clear CTA (call to action)
  • Create emails tailored to different demographics
  • Brand your emails to cultivate familiarity with your audience

Set Up Automatic Messaging

The longer your email list becomes, the harder it is to send personalized and timely responses to each potential patient or client. Setting up an autoresponder allows you to schedule emails in advance. These emails can be designed to welcome new subscribers and provide them with regular updates as often as you’d like them sent out.?

Track Your Progress

Many email service providers offer analytics so that you can check how well your email campaign is going. You can see what your open and click-through rates are, both of which are important for checking the strength of your relationship with your subscribers. Testing out different subject headings, layouts, design elements, and content can help you fine-tune your approach and potentially increase the ROI (return on investment).

Start Your Email Marketing Campaign!

For more information about the benefits of email marketing for your practice, please call TIG Advertising at 909.551.4321 today!

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